Openhaus - Brego Business

About the Company

Openhaus, a visionary company, holds the belief that the conventional methods of property selling in India are outdated and can be enhanced through the utilization of a digitally enabled community of sellers. This belief has driven Openhaus to develop a platform that revolves around its community of hosts.

The stakeholders of the community are passionate individuals who are dedicated to the sustainable development of their built environment. Their goal is to disrupt the property market by uberizing it, offering high-quality spaces that foster societal growth. As hosts and customers themselves, they are fully committed to delivering an engaging experience for property seekers while ensuring seamless property transactions.

A significant advantage of Openhaus’s crowd selling business model lies in its ability to offer a more personalized approach to property buying and selling. The hosts possess valuable insights into properties and the local market, enabling them to assist property seekers in finding the perfect space tailored to their needs. This personalized approach ensures a seamless and efficient property search process.Moreover, the Openhaus platform provides an exceptional opportunity for property owners and developers to collaborate with the community of hosts in real time. This collaboration serves to streamline the process of bringing properties to the market, ensuring that they are marketed to the right audience. The involvement of hosts in property transactions brings a unique perspective and expertise, enhancing the overall experience for both buyers and sellers.

Openhaus firmly believes that the power of community is the key to revolutionizing the property industry in India. By fostering a network of passionate individuals who share a common commitment to sustainable development, Openhaus has created a platform that offers an unparalleled experience for property seekers. The collective efforts of this community contribute to the transformation of the industry as a whole.

Challenges faced by OpenHaus

Openhaus, as a new brand, encountered several challenges in establishing their brand tonality and voice while aiming to position themselves as thought leaders in their industry. Additionally, they faced obstacles in generating leads to drive business growth. Let’s delve into the challenges Openhaus faced in the realm of LinkedIn marketing.

Establishing Brand Tonality and Voice:

As a new brand, Openhaus struggled to define and establish their brand tonality and voice. They faced the challenge of crafting a consistent and compelling messaging strategy that accurately represented their brand identity and resonated with their target audience. Building brand tonality and voice from scratch required extensive research, strategic planning, and creative execution.

Positioning as Thought Leaders:

Openhaus aspired to position themselves as thought leaders in their industry. However, achieving this status involved overcoming the hurdles of establishing credibility, industry recognition, and expertise. They needed to establish a strong presence on LinkedIn, share valuable insights and knowledge, and actively engage with their target audience to gain trust and credibility as thought leaders.

Lead Generation:

Generating leads was a critical challenge for Openhaus. They faced the task of capturing the attention of their target audience, nurturing relationships, and converting potential prospects into qualified leads. This involved implementing effective lead generation strategies on LinkedIn, leveraging the platform’s features, and creating engaging content to attract and engage their desired audience.

Our Approach

Brego Business initiated the process by conducting a thorough assessment of Openhaus’ LinkedIn presence and marketing efforts. This evaluation provided valuable insights into the challenges hindering Openhaus’ success on the platform. Drawing upon their findings, Brego Business developed a tailored LinkedIn marketing strategy to overcome these challenges.

Enhancing Brand Visibility:

To improve Openhaus’ brand visibility on LinkedIn, Brego Business devised a comprehensive plan. They optimized Openhaus’ LinkedIn profile, ensuring it reflected the brand’s unique value proposition and resonated with the target audience. Through refined messaging and captivating visual content, Brego Business positioned Openhaus as a standout brand, enabling them to attract more attention and reach a broader audience on the platform.

Establishing Thought Leadership:

Recognizing the significance of thought leadership, Brego Business guided Openhaus in establishing themselves as industry experts on LinkedIn. They provided strategic advice on creating and sharing valuable content that showcased Openhaus’ knowledge and insights. By actively engaging in industry discussions, participating in relevant groups, and publishing thought-provoking articles, Openhaus was able to position itself as a trusted source of industry expertise and a thought leader among its peers.

Targeted Lead Generation Strategies:

Lead generation was a crucial aspect addressed by Brego Business. They developed and implemented targeted lead generation strategies on LinkedIn, leveraging the platform’s advertising tools and optimizing content to capture the attention of potential customers. By tailoring messages and delivering compelling content to the target audience, Openhaus experienced an increase in qualified leads, enhancing their chances of conversion and business growth.

The Result

When faced with significant LinkedIn challenges, Openhaus sought the expertise of Brego Business, a renowned digital marketing agency. Openhaus aimed to enhance its brand visibility, establish thought leadership, and generate valuable leads on the platform. With their strategic approach and innovative solutions, Brego Business successfully resolved the LinkedIn challenges faced by Openhaus, leading to remarkable results.

Brego Business began by conducting a comprehensive assessment of Openhaus’ LinkedIn presence and marketing efforts. This analysis allowed them to identify the specific obstacles hindering Openhaus’ success on the platform. Drawing upon their findings, Brego Business developed a tailored LinkedIn marketing strategy to address these challenges systematically.

One of the primary objectives was to enhance Openhaus’ brand visibility on LinkedIn. Brego Business devised a comprehensive plan that involved optimizing Openhaus’ LinkedIn profile, refining their messaging, and creating visually appealing content. By aligning the profile with Openhaus’ unique value proposition and implementing captivating visuals, Brego Business enabled Openhaus to stand out in a crowded marketplace and reach a broader audience on the platform.

Establishing thought leadership was another crucial focus for Brego Business. They guided Openhaus in creating and sharing valuable content that showcased their industry knowledge and expertise. By actively engaging in industry discussions, participating in relevant groups, and publishing insightful articles, Openhaus established themselves as trusted authorities and thought leaders in their field. This not only enhanced their reputation but also fostered credibility and attracted a loyal following of industry professionals and potential customers.Brego Business also tackled the challenge of lead generation on LinkedIn. They developed and implemented targeted strategies, leveraging LinkedIn’s advertising tools and optimizing content to capture the attention of the desired audience. By tailoring messages and delivering compelling content to their target audience, Openhaus experienced an increase in qualified leads, driving business growth and expanding their customer base.

Openhaus achieved remarkable results in improving its online presence, with a staggering 400% increase in impressions and a 25% growth in followers. Through strategic efforts and effective marketing tactics, Openhaus successfully expanded its reach and engaged a larger audience on various online platforms. By optimizing their content and enhancing their visibility, Openhaus attracted four times more impressions, enabling them to gain wider exposure and capture the attention of potential customers. Additionally, their follower base increased by a significant 25%, indicating a growing interest and loyalty among their audience. These achievements demonstrate Openhaus’ commitment to enhancing its online presence and building a strong and engaged community of followers.

In conclusion, Brego Business’s intervention and strategic solutions were instrumental in transforming Openhaus’ LinkedIn challenges into success. By enhancing brand visibility, establishing thought leadership, and generating valuable leads, Brego Business helped Openhaus achieve their goals and solidify their position as a prominent player in their industry. Through their expertise and innovative strategies, Brego Business not only resolved the LinkedIn challenges faced by Openhaus but also paved the way for sustained growth and continued success on the platform.

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